Supermarket Secrets


It's no secret that stores are created in order to make money from their customers. Not all establishments do this, the majority prefer to act honestly and within the law.

Some of the tricks are universal, working anytime, anywhere, in different countries. It is worth knowing some of the secrets of grocery retail chains, which will help not to be deceived by them.

Packaging labels. The buyer should always read what is written on the product packaging. If there is a sticker on it, and another one on top, then it is obvious that a deception is being carried out. Of course, the price of the product may have simply changed. But most often we are talking about the fact that the plywood is designed to change the shelf life of the product.

Shelf life. There may be items that have expired on the shelves. You should be especially attentive to meat, dairy products and semi-finished products. It is possible to preserve their properties for a long time only by observing all conditions. Products require a specific room and temperature. In a supermarket, this is not always ensured.

Cooking. A good product must be fresh. Based on this, it is worth abandoning the purchase of cooking. Meanwhile, there is a corresponding department in almost any supermarket. In such establishments, there is usually a kitchen that makes slices, salads, semi-prepared dishes. It is no secret that products are used in the blanks that are about to deteriorate. And who can say - maybe the material for cooking in general turned out to be expired and was effectively disposed of, with the benefit of the trade establishment. And it is not known how these products are generally prepared. How clean are the knives used in your work? How often do they wash, like tables, cutting boards? Lost food may well become the place where pathogens enter the dishes. It is worth fearing Escherichia coli, streptococci, gonococci. Those who do not want to experience the effect of these pathogens on themselves should refuse to purchase culinary products in supermarkets.

Promotions. When a supermarket announces the start of a promotion, it immediately attracts an additional influx of customers. It is no coincidence that stores spend so much money on advertising brochures, which are handed out in crowded places or even put right in mailboxes. This is how people learn about temporarily cheaper vegetables, two goods for the price of one, three for the price of two, and so on. Tempting offers attract attention, people go shopping, wanting to save money with a promotion. However, such goods should be treated with caution. Again, it's worth checking out the information on the packaging. It is likely that the shelf life of such a product has expired or is about to end, the packaging may be crumpled. If there is only a factory sticker, then such a product can be trusted more. Manufacturers are less likely to cheat than end sellers.

Slicing. Cuts of sausages and cheeses are always popular. After all, the buyer is relieved of the need to further process the product. In fact, it is better not to purchase slices. On it, as in cooking, often expired products go. And a small amount of a cheaper analog can accidentally get into a set of expensive cheese. It will be difficult to detect forgery. Seeing him at home, in the middle of the cut, there will be nowhere to file complaints.

Product appearance. The appearance of the product is also of great importance. If the chicken has frozen stains, it has most likely been thawed and then frozen again. The quality of the meat will obviously not improve from this. Wrinkled packaging or a tin can is a signal to refuse to purchase a product.

Shrinkage. It is worth knowing that sausage sticks have the property of shrinking, this is especially critical in the case of a smoked product. In other words, the sausage gradually becomes lighter. The stickers may indicate the permissible percentage of shrinkage. But it is still better to re-weigh the sausage product. This will save you several tens of rubles.

Shelf spaces. There is a whole science of arranging goods on supermarket shelves. Brands are competing to rank better. It is believed that the most expensive goods are placed at eye level, while the cheapest are lower or higher. Closer to the edges of the shelves, those products are displayed whose shelf life is close to expiration. Fresh goods are placed closer to the backs of refrigerators and shelves. Supermarkets are placed next to each other and related products. Want to buy beer? There will certainly be chips nearby.

Shopping list. When going to the supermarket to shop, it's best to prepare a list. Here the layout is deliberately designed so that the most important departments are at a distance from each other. On the way from milk to bread, the buyer will come across a lot of interesting things. Initially, there was no desire to purchase this, but supermarkets will gladly help you make a purchase.

Check. Having received a check, it is better to compare the prices indicated in it and those that were on the price tags. If there is an obvious discrepancy, you should file a complaint with the seller. It is worthwhile to carefully compare the quantity of the punched goods with the actual one. Buying many units of some product (cheese, yoghurts), you can easily overpay for additional ones.

Music. The music played in supermarkets has a certain meaning. So, in November, New Year's melodies are played in a circle, reminding of the upcoming holiday and inspiring the idea of ​​preparing in advance for it. It turns out that music helps supermarket workers even regulate the flow of people. An energetic melody makes customers move faster. It is known that the right music can directly affect a person's mood, reduce the level of self-control, thereby increasing the likelihood of a rash purchase.

Smells. The subconscious of the buyer is also influenced by smells, which are actively used by supermarkets. Some of these establishments have bakeries located next to the trading floor. But the convenience of buyers is in the background here. The smell of fresh bread, cinnamon and vanilla stimulates the desire for something to satisfy the hunger. If you buy a roll, then you need cheese, and sausage, and other snacks. Statistics have even calculated that such aromatization can increase sales by 10-15%. As a result, the customer spends 18% more time in the store.

Truck. It is no coincidence that supermarkets helpfully offer shopping carts to customers. It turns out that the volume of purchases with them is on average 20-30% higher than with a basket. The cart makes you want to at least cover its bottom. So those who do not want to make rash purchases should abandon the cart in favor of a much more mobile cart. With her, too much shopping will not work.

Children. Supermarket administrators know that the most profitable customers are children. They force parents to make unexpected purchases. That is why, when going to the store, it is better to leave the kids at home. After all, it is so difficult for them to restrain their desires. As a result, either the spending will be excessive, or the parents or the child will be in a bad mood.


Watch the video: Supermarket Secrets - pt2


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